Abrands A/S

We are an international company with partners around the world. We deal with brands like they were our own - with care and responsibility and with consumers' shopping trolleys as a common target.   


Blue Keld is a soft drink from England. The product is flavoured with natural fruit extracts and contains no sugar.  



Powerade is an isotonic sports drink, which is designed to be in balance with your body's fluids to give you fast hydration and energy when you need it most. For those who train hard and push their body to the limits, sports drinks can be a key component to maintaining performance.
In Denmark you can find Powerade Mountain Blast, which can be easily recognised by its characteristic blue color and the refreshing tropical fruit taste. 


A REAL DANISH ORIGINALJolly Cola is Denmark’s very own cola and dates back to 1959. In Denmark, Jolly Cola is probably best known for the slogan ‘Say Jolly to your Cola’. Thus, several generations have grown up with Jolly Cola that constitutes many a childhood or youth memory. Today, it is still to be found on the supermarket shelf – and, to a number of customers, the joy of recognition is considerable. We are proud that, today, A/S Bryggeriet Vestfyen is able to produce and market this delicious series of Jolly varieties.



Willemoes is Bryggeriet Vestfyen’s tribute to the Danish naval hero, Peter Willemoes, from the Funen town of Assens. He was a man who, from a very young age, dedicated his life to the fight for Denmark’s honour, pride and tradition. In the end, his uncompromising stance in the defence of his mother country cost him his life. Our Willemoes product series is brewed with the same uncompromising attitude and, naturally, following the fine Danish brewery tradition. Our master brewer makes it a point of pride and honour to serve a fine and honest beer that provides a unique taste experience with each and every sip. 


Bonduelle is the leading brand worldwide when it comes to processed vegetables. The quality of the products is the most important thing in order to maintain excellent taste and nutritional value. 


With Zelected Foods' wonderful products, we have chosen to add spice to our lives. With a wide selection of spices, it is easy to explore sought out tastes and help everyday ingredients become delicious without any flavour enhancers or artificial ingredients.  


Together with the designer and creator Jim Lyngvild, A / S Brewery Vestfyen has created a series of beers with respect for the past and courage to try out new flavors that satisfy today's discerning beer lovers. Frejdahl is much more than just beer on a keg or a bottle. It is love for the craftwork and pride of the ancestral heritage that is brewed on. Adding ecology, naturalness and Nordic ingredients. 


Indslev Bryggeriet is the only brewery in Denmark, specializing in brewing of wheat beer. Wheat beer is a classic Belgian and German beer tradition, dating back to ancient times. We believe that hand-brewed beer tastes better. Since the beginning, other varieties of wheat beer have come, and we now have 8 different wheat beer in the assortment. Additionally 4 seasons beer for Christmas and Easter. 


We, at A/S Bryggeriet Vestfyen just love good beer. And to spoil you, and everyone else who feels like us – we have now added a number of fine beers from the Refsvindinge Brewery label. Refsvindinge is one of the smallest breweries in Denmark, but yet one of the best known. In particular, Ale No 16 and HP Bock have made the small brewery with the great taste a household name throughout the country. 


For 35 years Danerolles have created the best crossaints made out of the best ingredients. The crossaints are easy to make and you have a little taste of heaven in no time. 


EASIS is Denmark’s leading company in offering sweet and tasty products with no added sugar. We produce all kinds of products: ice cream, cookies, breakfast cereals, chocolate, hard boiled candies etc. Common for all products is that they are with no added sugar, and we replace the sugars with more healthy ingredients such as fibre and/or proteins. Our goal is to give everyone the opportunity to make conscious and informed choices and reduce the intake of sugar and calories.